University of Cape Town Online Short Courses

University of Cape Town Online Short Courses

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University of Cape Town Online Short Courses

Deadline: Ongoing

Location: South Africa

UCT Online Short Courses

This UCT online short courses are delivered in collaboration with online education provider GetSmarter, part of edX. Join a growing community of global professionals, and benefit from the opportunity.

A list of Online Courses offered by the University of Cape Town (UCT):

  • UCT Brand Management
  • UCT Copywriting for Digital Marketing
  • UCT Digital Marketing
  • UCT Market Research, Consumer Insights and Competitor Analysis
  • UCT Marketing
  • UCT Product Management
  • UCT Public Relations
  • UCT Search Engine Optimisation
  • UCT Social Media Marketing
  • UCT User Experience Design
  • UCT Marketing Analytics: Strategy and Decision-Making

Brand Management

This course examines the basic elements around modern media and brand management. Students will be expected to work with a real-life brand to discover how brands are built and maintained. They will also have the option to build their own brand and present its functional attributes and symbolic values to the class.

This is an excellent introduction for students who would like to enter the brand management and advertising industries.

Copywriting for Digital Marketing

In this copywriting course, guided by an industry expert, you will learn the best practices and techniques for writing copy. You’ll learn to write engaging and persuasive copy, headlines, and calls-to-action for various online platforms and develop an effective content marketing plan.

Digital Marketing

The UCT Digital Marketing online short course is best suited to marketing professionals – whether they’re already working in the field or looking to break into it – and business owners seeking to improve their brand’s online visibility and harness the potential of their online audiences. The course offers a solid introduction to digital marketing, making it a valuable learning opportunity for newcomers to the field.

Market Research, Consumer Insights and Competitor Analysis

In this course, you will learn to:

  • Gather, interpret, and apply market and consumer data to your decision making, using a market research framework.
  • Understand how to apply the tools and methodologies available to conduct market research.
  • Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces.
  • Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors.

Marketing

The Marketing online short course provided by the University of Cape Town (UCT) offers an all-encompassing perspective of the fundamental principles of marketing management. The course covers the entire spectrum of marketing, teaching students how to establish marketing objectives, construct buyer personas, and design and implement a comprehensive strategy that combines conventional channels with digital marketing best practices.

Product Management

This course is intended to assist working professionals in improving their career prospects by developing or enhancing their skills in successfully launching products to market. It is an excellent option for individuals in marketing, sales, user experience, business analytics, project management, information systems, and technology.

Public Relations

This course is a valuable resource for those seeking to develop their skills and advance their career as a PR professional. Whether you are a newcomer to the field or looking to expand your knowledge, the course provides insights to help you achieve your goals.

Search Engine Optimisation

The Search Engine Optimisation online short course offered by the University of Cape Town (UCT) ensures that your business is maximally visible on search engine results pages. This course is designed to equip you with the expertise to implement your own SEO tactics and strategies, providing you with a competitive edge in the marketplace.

Social Media Marketing

Any professional interested in enhancing their social media marketing skills will benefit from this online short course. Marketing managers, community managers, digital marketing strategists, and content marketers will all find the curriculum and course content invaluable.

User Experience Design

This course is ideal for those wishing to enhance their understanding of online user behaviour and gain the tools to improve website or app usability. It’s suitable for professionals who need practical and transferable UX design skills to enhance their current role’s performance or prepare for future career growth.

Marketing Analytics

Over eight weeks, you will explore the current state of marketing analytics, including challenges that limit strategic choices. You will learn how big data has transformed marketing and develop an analytics framework leveraging big data for effective decision making.

How to apply

To apply for courses at UCT:

The online courses are conducted over the Internet.

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